Established in 1991, Property Development Leasing (Pty) Ltd, trading as PDL&Associates, is a privately owned and independent property brokerage firm

We specialise in the commercial, industrial, and retail property sectors.

We work closely with a broad spectrum of clients, including private property owners, institutional investors, and listed property funds.

With over three decades of industry experience, we offer a comprehensive suite of services, including property development, sourcing, brokering, leasing, and asset management.

About us

Welcome to Property Development Leasing

PDL & Associates serves as the core management and brokerage division of the business, delivering tailored property solutions to a diverse client base.

As of 2025, PDL & Associates has further evolved to offer specialised services in the rejuvenation and repositioning of retail assets within shopping centres, alongside its ongoing brokerage activities across the commercial, retail, and industrial property markets.

We work closely with a broad spectrum of clients, including private property owners, institutional investors, and listed property funds. Our expertise spans the sale of property assets, tenant procurement, lease structuring, and vacancy reduction strategies. In addition, we support both national and regional businesses in sourcing strategic commercial premises to buy or lease.

OUR VISION

At PDL & Associates, our vision is to be the preferred service provider of cost-effective facilities management and property solutions for commercial, retail, and industrial enterprises across South Africa.

We also aim to support existing businesses in reassessing their operational space requirements. By offering expert advice in space planning and utilisation, we help clients reduce costs, enhance efficiency, and adapt to changing market conditions.

At the core of our philosophy is the belief that every property holds untapped potential. As towns and cities evolve, the use and function of property assets must evolve with them. We work collaboratively with property owners to reassess, reposition, and repurpose assets for optimal performance—ensuring alignment with both market demands and community needs.

Through strategic market identification, targeted marketing strategies, and a commitment to excellence in execution, we strive to enhance the value of our clients’ property portfolios while contributing to the broader vision of urban regeneration and economic resilience.

OUR MISSION

At PDL & Associates, our mission is to deliver exceptional, high-quality property services across the commercial, retail, and industrial sectors by adhering to a set of core principles that define our business ethos:
✓ We maintain the highest standards of professionalism in every interaction and transaction, ensuring that our clients receive consistent, reliable and expert service
✓ We honour all contractual obligations and commitments with integrity, building trust through ethical business practise
✓ We foster open and honest communication in all negotiations, promoting transparency and accountability in every aspect of our work
✓ We operate in full compliance with all applicable legislation and regulatory frameworks, including the Property Practitioners Regulatory Authority (PPRA), Protection of Personal Information Act (POPIA) and Financial Intelligence Centre (FIC) requirements.

Through these guiding principles, we aim to build long-term relationships with our clients and partners, deliver measurable value, and make a positive impact on the broader South African property landscape.

WHY CHOOSE PROPERTY DEVELOPMENT LEASING?

PDL & Associates is a fully registered and compliant real estate brokerage, accredited by the Property Practitioners Regulatory Authority (PPRA). 

As an active and responsible member of South Africa’s regulated property sector, we strictly adhere to the guidelines and ethical standards outlined in the Property Practitioners Act No. 22 of 2019, ensuring transparency, accountability, and professionalism in all aspects of our operations.

Property Development Leasing (Pty) Ltd, trading as PDL&Associates, operates under Fidelity Fund Certificate Number: F106031, reflecting our compliance with all legal and regulatory obligations governing real estate practitioners.

Our offices are strategically located within the management offices of Whiteriver Square, at the corner of Chief Mgiyeni Khumalo and Hennie van Till Street, White River—positioning us in the heart of the region we serve.

At PDL & Associates, we place a strong emphasis on quality service, ethical conduct, and professional excellence. Each member of our team undergoes rigorous and ongoing training before engaging with clients, ensuring that every service we deliver meets the highest industry standards.

Meet The Team

JENNY DU PLESSIS

Founder / Director

Meet the Woman Behind PDL and Associates! ‎ ‎Behind every great property is a visionary. ‎Discover how Jenny du Plessis, founder of PDL and Associates, is transforming South Africa’s property landscape with over 30 years of experience in development, leasing, and asset management. ‎ ‎Building Spaces. Empowering Communities. Creating Value. ‎ ‎I’m Jenny du Plessis, Director of Property Development Leasing (Pty) Ltd, trading as PDL and Associates — a proudly women-owned property company specializing in commercial, industrial, and retail development. ‎ ‎With more than three decades of experience, I’ve led the transformation of shopping centres and retail hubs for national tenants such as Spar and Pick n Pay, breathing new life into communities and unlocking long-term value. ‎ ‎Signature Projects Include: ‎✓ Rustenburg Square ‎✓ Cornwall Shopping Centre ‎✓ Heidelberg Pick n Pay Centre ‎✓ Ermelo Pick n Pay Centre ‎✓ White River Pick n Pay Centre ‎✓ Orchards Shopping Centre ‎ ‎Currently looking for Tenants @ various centres!! ‎ ‎Beyond large-scale developments, I also manage a residential property portfolio, ensuring tenant satisfaction, maintenance excellence, and sustainable growth. ‎ ‎“Property development isn’t just about buildings — it’s about creating spaces that connect people, businesses, and communities.” – Jenny du Plessis ‎ ‎

BERNICE LOURENS

Broker

Bernice entered the property industry in 2018 as an intern at Property Development Leasing (Pty) Ltd, gaining hands-on experience in managing retail centres and residential complexes. She went on to complete her NQF4 in 2022 and NQF5 in 2023, while also exploring residential sales and admin management. In 2024, she re-joined PDL&Associates, where she now helps lead the revitalisation of two key retail centres and manages a growing commercial portfolio across Mpumalanga. Recently appointed as a Director of the company, Bernice brings both expertise and dedication to every project. Her prior experience as a Maxi’s franchise owner at White River Square gives her valuable insight into tenant needs and retail dynamics—adding a practical edge to her property knowledge. Whether you're leasing, buying, or selling commercial property, Bernice and the PDL team are here to help you succeed.

WENDY LABUSCHAGNE

Broker Assistant

Wendy is a friendly, reliable, and highly organized Broker Assistant who brings a strong background in compliance, and client service. She’s the first voice clients hear when they call our office and is always ready to assist with a calm and professional manner. Wendy plays a key role in keeping the day-to-day brokerage operations running smoothly, while also ensuring everything is in line with FIC (Financial Intelligence Centre) compliance requirements. With a keen eye for detail and a proactive attitude, she’s a trusted support to both brokers and clients—especially when things get busy and deadlines are tight.

Services

Leasing Broking Services

At PDL&Associates, we provide a comprehensive and integrated range of real estate services across the commercial, retail, and industrial sectors. Our expertise spans leasing, development, investment broking, and marketing, all designed to maximise the value and performance of our clients’ property assets. We pride ourselves on our in-depth understanding of market dynamics and our ability to design strategic, tailor-made marketing campaigns for every property we represent. Development Broking & Professional Services We view property as an economic commodity that must be developed in alignment with market demand and end-user requirements. As development brokers, we: ✓ Identify investment opportunities ✓ Conduct site location studies and site assemblies ✓ Assist with conceptual design ✓ Negotiate lease terms ✓ Structure financial and investment frameworks Our approach is guided by a professional assessment of the key investment fundamentals—building design, location, and lease structures—which determine a property’s return, risk, and long-term value.

Investment Broking Services

We offer strategic advisory and broking services to both investors and vendors of prime properties. For investors, we: ✓ Determine realistic market values ✓ Conduct detailed financial analyses ✓ Identify appropriate target markets ✓ Manage discreet, confidential negotiations For vendors, we: ✓ Set accurate marketing prices based on in-depth market assessments ✓ Prepare financial models and forecasts

Retail Development Marketing Services

We provide a complete suite of services for retail development marketing and leasing, ensuring projects are positioned for long-term success. Our offering includes: ✓ Design Monitoring We participate in design meetings and provide ongoing feedback to ensure evolving designs align with current market expectations. ✓ Tenant Mix&Rental Budget Together with the owner, we develop a target tenant mix based on successful case studies and market insights, establish and manage a rental budget and maintain a digital tenant mix and rental tracking system to monitor leasing progress and budget alignment ✓ Anchor Tenants We prioritise the early securing of anchor tenants, who are critical in generating foot traffic and enhancing the appeal of line shops. We assist in defining specific leasing conditions and ensuring those conditions are met before advancing the broader leasing strategy. ✓ Strategic and Secondary Tenants / Restaurants Once anchor criteria are established, we directly approach strategic and secondary tenants, present tailored proposals that highlight the centre’s value proposition and engage additional potential anchors and secure letter of Intent (LOIs), where applicable ✓ Line Shops With key tenants secured, we launch the leasing campaign for line shops, targeting: ✓ Smaller national retailers to enhance brand presence ✓ Quality local traders to add community relevance and diversity This dual approach creates a balanced, vibrant tenant mix that supports long-term sustainability.

Tenant Coordination

PDL&Associates supports the leasing process with the preparation of all key documentation, including: ✓ Tenant Criteria ✓ Lease Agreements ✓ Offer to Lease documents We recommend that tenant coordination be handled by an independent specialist reporting directly to the project manager or architect, to ensure impartial oversight of fit-outs and timelines. Regular coordination meetings are held with the leasing team to: ✓ Monitor programme milestones ✓ Resolve emerging issues promptly ✓ Ensure a successful, on-time opening of the development

Contact

Get in Touch with us Today or visit our Offices

*
*
*
  • White River Square Shopping Centre, Management Office, White River, Mpumalanga, South Africa
map